Web Development: What We Can Do
Is your site outdated? If so, our designers and editors will meet with you to discuss how we can make your site more current, functional, eye-catching and effective.
Our staff will work with you to understand your needs and build a site that meets your objectives. We do not charge for our services.
Meeting Rice brand standards
Rice University has established a set of identity standards to ensure that the institution protects its iconic images and presents itself to its stakeholders in a high quality, consistent and impactful way. Our identity standards tell the world that "this is Rice," a premier university that cares about its image and reputation. When you work with us, your communications product will meet the highest quality standards.
Our team is equipped to meet your communication needs in a timely manner. But with our staff taking on multiple projects, we require that our clients obtain the necessary approvals to ensure that we have adequate time to deliver your product.
Developing a content plan
Who is your audience? It's one of the most essential questions in building an effective Web site. By working with us, we can help identify your site's visitors and develop a strategy that will boost traffic. After all, it's the content that will keep your audience coming back for more.
Our staff uses analytics to track trends and measure the success of university initiatives on our Web sites. By working with our team, we'll show you how to use analytics to build a better - and more effective - content strategy for your Web site.
Once your new site is launched, our staff isn't finished working with you. We will continue to provide technical support and assistance in developing site content. By monitoring traffic trends through analytics, our staff identifies which stories and features are generating traffic - and offer recommendations on how to increase the number of site visits. We'll even develop weekly or monthly reports through our measures and metrics so that you can continue to implement strategies that will communicate with your audience. In other words, our partnership really just begins when your new site goes live for the first time.
Are you trying to reach an audience through more than one communications tool? We work closely with our graphic designers, photographers and writers to fulfill your needs. Our job is to ensure that all of your communications products have a consistent message, look and feel. Our editorial team will edit your copy and make sure it grabs your readers' attention and tells your story. We use Associated Press Stylebook guidelines* with Rice-specific modifications. Our goal is to help you produce a final product that is error-free and clearly and succinctly communicates with your target audience.
* To obtain a free online subscription to the AP Stylebook, please contact News & Media Relations at 713-348-6774.