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Identity standards

This is Rice — a university on inspired pursuit
of the unknown. Our mission is to pursue
pathbreaking research, provide unsurpassed
teaching and, through that knowledge and
discovery, contribute to the betterment of our
world. We work together to achieve what some
think is unachievable. This is unconventional
wisdom. This is Rice University.

We developed these identity standards to provide a foundation for uniform application of key visual elements that make up Rice University. Consistent use of these elements is necessary to create an accurate picture of Rice. Our guidelines include standards for all media, including publications, advertisements, Web-based information and collateral materials — plus templates for you to use in all of your communications. Use of the identity standards aligns and strengthens all of our communications — both on campus and off.

This manual is intended for both internal
and external users. It was created by the Rice
University Office of Public Affairs, which is
charged with the responsibility to develop and
maintain standards that promote and protect the
Rice University brand. Contact the Office of the
Vice President for Public Affairs at 713-348-6280
or e-mail pubaffrs@rice.edu with any questions
or special requests.