Rice University logo

Dear Colleagues,

David W. LeebronIn our first 100 years, Rice University achieved a distinctive position among America's top research institutions as a small university with great impact. But that comparative smallness also makes presenting a clear identity to the world especially important. You have often heard me say, "We are too small to be arrogant,” and as higher education becomes ever more competitive, we must work harder than ever to be heard. That means amplifying our voice by speaking as one interconnected university. Only by presenting a clear, coordinated identity, can we give Rice a face that more people will recognize and value.

The identity standards detailed here provide a visual language that reflects the university as a whole, while still preserving the individuality of our many parts. It is designed to answer your questions about logos, color, typography and more. Please keep the link handy and consistently apply these standards in all your communications.

As we embrace the opportunities ahead, our wordmark, logo, seal and mascot connect us with Rice's noble and notable past. They embody the unconventional wisdom we pursue and apply every day in our education, research and public service. They remind us what it means to be Rice. Thank you for bearing them proudly.


David W. Leebron, President