General name and trademark
Rice University's name, logo, seal, mascot and other identity
assets have intrinsic, reputational and marketing value to
the university and its alumni. To protect them and ensure they are used appropriately, the following policies and
guidelines have been established. For more information,
contact the Office of Public Affairs, which is charged with the
responsibility for protecting the university's name, identity
assets and reputation, at 713-348-6280 or firstname.lastname@example.org.
- Rice University's name and official marks are protected
by copyright and may not be used without permission,
modified in any way or incorporated into any other
name or mark.
- Prior written permission from the Office of Public
Affairs or the athletics department is required for any
use of Rice University's name and official marks.
- If permission is granted, the trademarks must be
separate and distinct from each other. All other
trademark(s) and the Rice University trademark
may not be overshadowed or diminished in any way by another trademark(s). All uses must be
reviewed and approved by the Office of Public
Affairs or the athletics department.
- For use of Rice University's official athletic
names and marks, contact the athletics
department for permission.
- The university seal, also known as the academic seal,
is reserved for use by the Rice Board of Trustees and
the president and may not be used in any manner,
including but not limited to advertising, direct marketing, collateral material, websites or promotional
items, or by any other internal or external organization.
- Only the Office of Public Affairs and the athletics
department, in conjunction with the Office of the
General Counsel, may claim copyright or trademark
rights to university trademarks or seek to register any
design that incorporates university trademarks.
- Rice University will not approve the use of its name
or trademarks in conjunction with certain types of
products, services or companies. These include, but arenot limited to, alcohol; tobacco; illegal products of any kind, including drugs; inherently dangerous products,
including weapons, firearms or explosives; sexually
suggestive products; products that depict racist, hateful,
demeaning or degrading language or statements; products that use profanity; gambling-related products;
products that contain statements impugning other
universities; products that present an unacceptable
risk of liability or that are harmful to the mission or integrity of the institution; and products that contain
another entity's registered trademark, unless explicit
written permission has been granted from that entity.
If there are any questions regarding the use of the Rice
name or a Rice trademark, please contact the Office of
- Rice University's name and marks may not be
used in any manner that discriminates or implies
discrimination in any way that would be a violation
of Rice University's antidiscrimination policies or
- Any and all uses of names, numbers and images of
student–athletes must comply with Rice University
policies and NCAA regulations. Contact the athletics
department for more information.
- Rice University's name and official marks may not
be incorporated into off-campus business telephone
numbers, Internet addresses or domain names.
Nor may they be used by private and/or corporate
businesses in the sale of commercial products or
- A license must be obtained prior to any external,
commercial use of the university's name, identity assets
(including identifiable landmarks) or trademarks,
including manufacturers, retailers or service providers.
Contact the athletics department or the Office of
Public Affairs for more information.
- Prior permission is required for any internal or
external individual, organization or company wishing
to use Rice University's name, identity assets (including
identifiable landmarks) or trademarks in any
Media and advertising use
- News media are not required to obtain a license
when using current trademarks to convey news and
- Those wishing to use Rice University's name, identity
assets (including identifiable landmarks) or trademarks
in conjunction with advertising, promoting or
marketing a product or service must obtain prior
permission from the vice president of Public Affairs or
a designate. The use must be reviewed and approved
prior to first use and each subsequent use.
Rice University welcomes mutually beneficial partnerships
with businesses and other organizations. However, to protect
Rice's reputation and avoid misunderstanding, guidelines
have been approved and must be followed when referring to
Rice. For questions, contact the Office of Public Affairs.
Rice University does not endorse or do testimonials for
products or services.
- Accurate statements that describe a fact but do not
express an endorsement may be allowable with advance
permission from the Office of Public Affairs (e.g., "Rice
University's telecommunications department is a client of X Technology Group or has purchased X product.”).
- Promotional announcements that identify a unit at Rice
University as a customer must be specific and accurate
(e.g., It is not "Rice University” that is purchasing
software, but the "Rice University information
- The use of photographs of identifiable Rice University landmarks, buildings, statues, etc., must always be
preapproved by the Office of Public Affairs. Situations
which imply an endorsement of a product or service are not permissible and will not be approved. For example,
an advertisement for a new car parked in front of Lovett
Hall would not be approved.
- The academic seal may not be used in connection with
any promotional material or activity.