Rice University logo


Schools and departments

business cardBusiness cards

Use the following guidelines when typesetting academic school and administrative department business cards.



The official Rice shield is the primary graphic component within our identity system. The shield draws from historic roots and features the Athenian owl, which stands for honor, influence and wisdom. The shield was updated to meet today's standards for print and the Web. Use this shield in all Rice communications.

Recommended Paper

Neenah Paper, Classic Crest, Solar White,
Smooth, 110 lb. Cover

Recommended Copy Guidelines

Do not abbreviate titles.
Include named professorships when applicable.
Use periods in academic degrees or professional
Abbreviate "Drive," "Street," "Avenue," etc. when
listed as part of a full address.
No comma before "Jr.," "III," etc.
No underline on Web sites; do not list "http://."

School or Department Title

Helvetica LT Standard Black
7 pt. with 7.5 pt. leading
Flush Left
Pantone 425 (Gray)

Employee Name and Title

Name: Helvetica LT Standard Bold
10 pt. with 9.5 pt. leading
4 pt. leading between titles
3-title maximum or 88 characters
Pantone 294 (Blue)

Title: Helvetica LT Standard Light
9 pt. with 9.5 pt. leading
All text is flush left.
Pantone 425 (Gray)

Department Name and Address Block

Headers and Web address: Helvetica LT
Standard Roman
6 pt. with 7 pt. leading
Pantone 294 (Blue)

Contact information and address: Helvetica LT
Standard Light
6 pt. with 7 pt. leading
Pantone 425 (Gray)
All text is flush left.