At Rice, we believe nothing is impossible. There is no "what if” that cannot become "what is.” It just takes radical thinking to get there and a community of brilliant dreamers and doers to lead the way. That’s why we challenge convention
at every turn: from the very way we live, to the teaching and research approaches we take, to the solutions we find, to the way we collaborate, to the way we insist on advancing tomorrow’s thinking, because today’s is not far enough. It sounds like a
lot from a small university, but that’s what makes us special. That’s what gives us Unconventional Wisdom.
Use the Rice University logo with the tagline, Unconventional Wisdom, whenever possible. The primary and secondary uses of the tagline are shown to the right and at the optimal size. The tagline is justified under the primary wordmark.
It is set in Helvetica Bold and the color is Rice Gray (Pantone 425).
Use the tagline, Unconventional Wisdom, by itself if the logo and tagline as a group are smaller than three-quarter inch in height.