Rice University logo


The Rice shield is the primary graphic component within our identity system. The shield draws from historic roots and features theLogo-shield
Athenian owl, which stands for honor, influence and wisdom. The shield was updated to meet today’s standards for print and the Web.

The shield, combined with the primary wordmark, creates the official Rice logo shown here. The Rice shield must never be used alone and
only the Rice primary wordmark can be used alongside it.

Download the primary and secondary wordmarks at www.rice.edu/ricebrand.


Primary wordmark

The primary wordmark is a unique typographic signature that displays the Rice name. It was developed from a modified version of theLogo-primary-wordmark
typeface Trajan. Do not alter or attempt to recreate it in any way.

When possible, the preferred manner in which to refer to the university is simply Rice.



The Rice logo consists of the Rice shield and the Rice primary wordmark. Logo-Official

While our wordmark has both a primary and secondary version, only the Rice primary
wordmark can be used alongside the Rice shield.

Do not change the Rice logo or wordmark in any way. Use only the official Rice logo.