The Rice shield is the primary graphic
component within our identity system. The
shield draws from historic roots and features the
Athenian owl, which stands for honor, influence
and wisdom. The shield was updated to meet
today’s standards for print and the Web.
shield, combined with the primary wordmark,
creates the official Rice logo shown here.
The Rice shield must never be used alone and
only the Rice primary wordmark can be used
Download the primary and secondary wordmarks
The primary wordmark is a unique typographic
signature that displays the Rice name. It was
developed from a modified version of the
typeface Trajan. Do not alter or attempt to
recreate it in any way.
When possible, the preferred manner in which to
refer to the university is simply Rice.
The Rice logo consists of the Rice shield and the
Rice primary wordmark.
While our wordmark has both a primary and
secondary version, only the Rice primary
wordmark can be used alongside the Rice shield.
Do not change the Rice logo or wordmark in any
way. Use only the official Rice logo.