Who Knew Campaign
The goal of the Who Knew campaign was to raise awareness for Rice University locally, nationally and internationally. This campaign was a part of the greater effort put into effect Rice's Vision for the Second Century. It was intended to further our overall ambition to be an institution of national and international distinction. The campaign communicated our mission of pathbreaking research, unsurpassed teaching and contribution to the betterment of the world.
Who knew that concrete could be permeable? Filtering rain into the soil and not our lakes and streams. Or that a mathematical equation could open our ears to music we’ve never heard? Or that a happy home could cost less than a family car? Who knew we could build an elevator to space? Rice, unconventional wisdom.