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Challenging Convention

That is what we do at Rice — apply unconventional wisdom to solve today’s problems and deliver tomorrow’s solutions. This leads to discovering batteries that spray on like paint and a super string that bends like thread, supports like steel and conducts like copper.
Unconventional? Not at Rice.

Rice is a university inspired by the pursuit of the unknown. Our mission is to pursue pathbreaking research and to provide unsurpassed teaching and contribute to the betterment of the world. We work together to achieve what some think unachievable. This is unconventional wisdom. This is Rice University.

And that is what this campaign will highlight, some of the many exciting, inventive and sometimes unexpected developments at Rice.



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We like turning conventional wisdom on its head


 Princeton Review 2015 Rankings Ad 

No. 2 Best quality of student life, No. 6 Happiest students, No. 7 Great financial aid

Pretty amazing numbers considering that was how students graded Rice University in the 2015 edition of Princeton Review's "The Best 379 Colleges." The guide also included student quotes about the university's "stellar faculty," "vibrant research program" and "diverse selection of courses and departments." Such rankings reflect the amazing efforts and dedication of the Rice faculty and staff to provide the best possible educational experience. For more information, see http://news.rice.edu/2014/08/05/rice-has-5-top-10-rankings-in-new-princeton-review-college-guide/.   





Sprays on like paint, powers like a battery.

Researchers at Rice University have developed a lithium-ion battery that can be painted on virtually any surface. The rechargeable battery created in the lab of Rice materials scientist Pulickel Ajayan consists of spray-painted layers, each representing the components in a traditional battery. The research appears in Nature’s online, open-access journal Scientific Reports.“This means traditional packaging for batteries has given way to a much more flexible approach that allows all kinds of new design and integration possibilities for storage devices,” said Ajayan, Rice’s Benjamin M. and Mary Greenwood Anderson Professor in Mechanical Engineering and Materials Science and of chemistry. “There has been lot of interest in recent times in creating power sources with an improved form factor, and this is a big step forward in that direction.”

For more details: http://news.rice.edu/2012/06/28/rice-researchers-develop-paintable-battery-2/ 


Super string ad

Bends like thread, supports like steel, conducts like copper

Nanotube fibers have unmatched combination of strength, conductivity, flexibility.


Rice University’s latest nanotechnology breakthrough was more than 10 years in the making, but it still came with a shock. Scientists from Rice, the Dutch firm Teijin Aramid, the U.S. Air Force and Israel’s Technion Institute unveiled a new carbon nanotube (CNT) fiber in January that looks and acts like textile thread and conducts electricity and heat like a metal wire. In the Jan. 11, 2013, issue of Science, the researchers describe an industrially scalable process for making the threadlike fibers, which outperform commercially available high-performance materials in a number of ways.

“We finally have a nanotube fiber with properties that don’t exist in any other material,” said lead researcher Matteo Pasquali, professor of chemical and biomolecular engineering and chemistry at Rice. “It looks like black cotton thread but behaves like both metal wires and strong carbon fibers.”



Television Public Service Announcement

Challenging Convention PSA 
 2013 REMI logo          2013 Hermes Award   ADDY black
 At the forefront of education stands a small school with a big story. One of pioneers, leaders and entrepreneurs. Of Oscar's, Pulitzers and Nobel Prizes. A story of the world's most brilliant minds working together to challenge convention. Making discoveries that will change the course of history and innovations that will change everything. Rice University. Advancing the world with Unconventional Wisdom. View at: http://www.youtube.com/watch?v=iEf-YSNB-aw 


Outdoor Advertising

 Super string OOH 


Campus Banners

Banners were created to hang from the light poles along the campus inner loop. This “Unconventional” series of banners was designed by Public Affairs and features fun, interesting and unconventional aspects of Rice University. From a band that's more like a MOB to brain research conducted with the Texas Medical Center, we celebrate what makes Rice unique with our campus visitors. Here is a look at a small sampling.
 UW Banner Beginnings O Week UW Banner Labs Brain UW Banner MOB UW Banner Student faculty ratio