Rice has two accepted wordmarks: Rice (the primary wordmark) and Rice University (the secondary wordmark). As the primary and preferred wordmark, Rice can be used with the Rice shield or it can stand alone.
For those instances when the full name of the university is needed, use the secondary wordmark. The secondary wordmark should never appear with the shield and must stand alone.
Use each wordmark correctly and consistently. Do not recreate the wordmarks or the logo in any form.
Wordmark color specifications
Print the wordmark in the two Rice colors, Rice Blue (Pantone 294) and Rice Gray (Pantone 425). Other acceptable colors are black and reversed from a solid color field. (See Page 1.03 for RGB, CMYK and Hex values.)