Rice University logo

University wordmarks

University wordmarks

Rice has two accepted wordmarks: Rice (the primary wordmark) and Rice University (the secondary wordmark). As the primary and preferred wordmark, Rice is the only mark that
can be used with the Rice shield or it can stand alone.

For those instances when the full name of the university is needed, use the secondary wordmark. The secondary wordmark must never appear with the shield and must always stand

The wordmarks were developed from a modified version of the typeface Trajan. Use each wordmark correctly and consistently. Do not alter or attempt to recreate the wordmarks or the logo
in any form.





Wordmark color specifications
Wordmark color specifications

Print the wordmark in the two Rice colors, Rice Blue (Pantone 294) and Rice Gray (Pantone 425). Other acceptable colors are black and reversed from a solid color field. (See “Color Palette” link
in left navigation bar for RGB, CMYK and Hex